Owned Business
Owned and operated by Everscale LLC
Megfluence
An established influencer-marketing service evolving into a connected marketplace.
The established business
Megfluence provides fully managed UGC and influencer-marketing services for brands. Its team coordinates creator sourcing, recruiting, negotiations, campaign directives, contracts, payments, content approvals, and ongoing execution.
The business was built around the idea that brands should be able to access influencer marketing without having to develop an internal creator-recruitment and campaign-management operation.
The next evolution
Megfluence 2.0 is a major redevelopment of the Megfluence experience. It is designed to bring brands, creators, verified social information, opportunities, and campaign workflows into a unified marketplace application.
Rather than replacing the expertise behind Megfluence’s managed service, the new platform will productize that expertise and make its underlying processes more accessible, transparent, and scalable.
Planned Marketplace Capabilities
What Megfluence 2.0 is being designed to support.
The capabilities below describe functionality that is planned or currently in development for the Megfluence 2.0 marketplace. They are not a description of features available today. The existing Megfluence managed service continues to operate for brands throughout this development.
Brand and creator profiles
Accounts and profiles designed to give brands and creators a persistent presence within the marketplace.
Creator discovery and matching
Search and matching tools intended to help brands identify creators suited to a specific campaign.
Creator-authorized social connections
Planned support for creators to connect their own social accounts, with their authorization, to their profile.
Verified audience and performance information
Profile and performance information sourced from creator-authorized connections rather than manual claims.
Campaign opportunities and applications
Listings that allow brands to publish opportunities and creators to apply to the campaigns that fit them.
Creator invitations
Direct invitations from brands to specific creators for a campaign or ongoing collaboration.
Communication and collaboration
Messaging and collaboration tools designed to keep brand-creator conversations attached to a campaign.
Deliverable and approval workflows
Content submission, review, and approval steps intended to mirror the process the managed team runs today.
Campaign administration
Tooling designed to support campaign setup, directives, scheduling, and day-to-day coordination.
Payments and agreements
Planned support for contracts, campaign terms, and creator payments within the platform.
Reporting and insights
Reporting designed to consolidate campaign performance and content results in one place.
Optional managed-service assistance
The existing Megfluence managed service remains available for brands that prefer hands-on support.
Megfluence 2.0 is an evolution of the existing Megfluence business, not a separate legal entity or a new company. The managed service remains available to brands today.